When given an opportunity to bring together two iconic franchises, BoxLunch, the popular cause driven Pop-Culture retailer didn’t hesitate to follow through. Announced and now available on March 15th, BoxLunch has partnered with Sanrio® and Crunchyroll to bring the Hello Kitty® and Friends x Attack on Titan line into their merchandise fold. For the enjoyment of fans and the opportunity to add their far-reaching influence on their charitable endeavors. This exciting collaboration was announced in the following Press Release:
LOS ANGELES, Calif. (Mar. 15, 2023) – BoxLunch is excited to partner with Sanrio® and Crunchyroll to launch an exclusive Hello Kitty® and Friends x Attack on Titan line. This ultimate crossover collection for fans of Japanese pop culture is available in stores and online March 15th 2023
The kawaii icons of Sanrio® meet their favorite characters from the ultra-popular anime in a 17-piece collection that spans multiple categories such as apparel, accessories, and bags, with products for all ages. Fans can add some supercute Sanrio® style to their closet with an Eldian twist, with teamups like Hello Kitty and Erwin, Badtz-maru and Levi, Pochacco and Eren, and more! Fans can also brighten up their office or home with officially licensed pins, a throw, and lanyard. Hoodies, scrunchies, sleep pants round out the assortment for cozy cuteness whenever fans want it. The full collection can be seen at BoxLunch.com
Steve Vranes, CEO of BoxLunch
“We are thrilled to partner with our friends at Sanrio and Crunchyroll for another pop culture crossover. Bringing exciting products to market is what we do best at BoxLunch. The fun of Hello Kitty and her friends hanging out with their favorite Attack on Titan characters is perfect for our next innovative collection for our customers,” said Steve Vranes, CEO of BoxLunch.
Craig Takiguchi, Chief Operating Officer of Sanrio, Inc.
“This partnership celebrates beloved icons in a star-studded collab and aligns perfectly with Sanrio’s mission of highlighting that friendship truly comes in all forms.” said Craig Takiguchi, Chief Operating Officer of Sanrio, Inc. “Thanks to this partnership with BoxLunch, we can continue to offer Japanese pop culture lovers super cute anime product offerings with this new line of stylish apparel and collectibles.”
To celebrate this collaboration, The Irvine, CA BoxLunch is hosting events on 3/25 and 3/26 from 12PM – 3PM featuring official Sanrio® costume characters.
BoxLunch, a cause-driven pop culture retailer, offers a wide range of officially licensed products – from apparel and accessories to collectibles and home goods – from some of the world’s most iconic brands. Connecting the passion of fandom with the spirit of philanthropy, BoxLunch donates a meal to a person in need for every $10 spent in-store or online through their partnership with Feeding America*.
About BoxLunch
BoxLunch is a specialty retailer offering a curated collection of licensed pop culture merchandise. With every $10 spent across the retailers’ themed product offering of apparel, accessories, home goods, gift and novelty, and collectibles BoxLunch will provide a meal to a person in need through its philanthropic partnerships. To join the movement and help in the fight against hunger visit BoxLunch in-store or online at www.boxlunch.com to learn more on how you can get involved in your local community. BoxLunch is headquartered in CA and currently operates over 221 stores throughout the US. For more information, please visit our e-commerce website and Facebook.com/boxlunchgifts or follow us on TikTok, Twitter and Instagram at @BoxLunchGifts.
*For every $10 spent, BoxLunch will donate at least one meal to Feeding America. $1 helps provide at least 10 meals secured by Feeding America® on behalf of local member food banks. BoxLunch guarantees a minimum of 5,000,000 meals (monetary equivalent of $500,000) to Feeding America and member food banks from January 29, 2023 to February 3, 2024. Meal claim valid as of 12/5/18 and subject to change.
About Sanrio
Sanrio® is the global lifestyle brand best known for pop icon Hello Kitty®, and home to many other beloved character brands including Chococat™, My Melody™, Badtz-maru™, Keroppi™, Gudetama™ and Aggretsuko™. Sanrio was founded on the “Small Gift, Big Smile®” philosophy – that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration to offer quality products, services and activities that inspire unique consumer experiences across the world. Today, Sanrio’s legendary breadth of products are available in over 130 countries and in retail locations including department, specialty, national chain retailers and Sanrio boutique stores. To learn more about Sanrio, please visit www.sanrio.com and follow @sanrio and @hellokitty on Facebook, Instagram, Twitter, TikTok, Pinterest and subscribe to the Hello Kitty and Friends YouTube Channel.
About Crunchyroll
Crunchyroll connects anime and manga fans across 200+ countries and territories with the content and experiences they love. In addition to free ad-supported and membership Premium content, Crunchyroll serves the anime community across events, theatrical, games, consumer products, collectibles, and manga publishing.
Anime fans have access to one of the largest collections of licensed anime through Crunchyroll and translated in multiple languages for viewers worldwide. Viewers can also access simulcasts—top series available immediately after Japanese broadcast.
The Crunchyroll app is available on over 15 platforms, including all gaming consoles.
Crunchyroll, LLC is an independently operated joint venture between U.S.-based Sony Pictures Entertainment and Japan’s Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group.
Senior Writer at GeekVibesNation – I am a 60 something child of the 70’s who admits to being a Star Trek/Star Wars/Comic Book junkie who once dove headfirst over a cliff (Ok, it was a small hill) to try to rescue his Fantastic Four comic from a watery grave. I am married to a lovely woman who is as crazy as I am and the proud parent of a 21-year-old young man with autism. My wife and son are my real heroes.
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