People play video games for various reasons. While the majority engage in gaming for fun, studies show that others, especially adults, play video games to boost memory and improve their mood and social skills.
Many industries are now adopting gaming practices and incorporating them into their daily operations to enhance service delivery. According to statistics, video game user penetration is expected to reach 40.6% by 2026. Here are four ways gaming has impacted other industries for the better.
1. Healthcare Practices
Video games are more widely used in the medical sector than in any other industry. They help teach clinical skills, improve surgical competencies, and help manage medical conditions such as autism and dyslexia.
One study showed that doctors who played video games at least three times per week made up to 37% fewer mistakes in laparoscopic surgery than their counterparts who didn’t. And the explanation is simple. When medics play football video games using game consoles, their eyes focus on the screen while their hands move synchronously to control the movements. It becomes easier for them to focus during surgery.
2. Advertising and Marketing
In-game advertising is the new craze among businesses seeking to market to gaming enthusiasts. Statistics show that the global in-game advertising market revenue will reach $13,989.6 million in 2028. And with more than 30 types of video games to choose from, businesses have more options for placing their ads.
According to JW truck sales, a company that has mastered in-game advertising, choosing the appropriate game genre and demographics—such as the target age group—is important. For instance, placing a truck sales ad in a vehicle simulation game makes more sense than putting it in a racing game. Vehicle simulation games focus more on realistic operational features.
3. Auto Designing and Manufacturing
Automakers are arguably the most renowned gaming enthusiasts today. It’s where they get ideas for car design and manufacturing. For instance, the lucid car configurator used in car simulation games like Gran Turismo and Project cars is the most photorealistic vehicle rendering configurator in existence. Big automakers like Tesla and Rivian are also using car configurators to design electric vehicles. Also, the ray-tracing technology used in the auto industry originated from the gaming industry.
Vehicle design is now easier, faster, and more accurate thanks to virtual reality (VR) and augmented reality (AR), technologies that originated from video games. Instead of using traditional clay models, car designers now use VR and AR to create 3D models of cars.
4. Education and Learning
Besides improving decision-making and leadership skills, gaming is also linked to higher academic achievement. Students who play video games daily record better scores than those who engage in it occasionally. Since most games require focus, students who play games tend to apply the same focus when studying.
Gaming also improves cognitive and social health, encourages an academic mindset, and enhances focus. However, experts warn against excessive gaming. It can foster aggressive behavior and lead to other health problems such as obesity due to prolonged sitting hours.
Caroline is doing her graduation in IT from the University of South California but keens to work as a freelance blogger. She loves to write on the latest information about IoT, technology, and business. She has innovative ideas and shares her experience with her readers.
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