How to Decorate Your Office With Your Business Brand

Branding your business doesn’t have to stop at your website. You can also make your brand shine in your office. Ideally, your office plays a key part in your marketing strategy. How you brand your physical space helps to convey your intended message to potential clients. This also enforces your ideas and promises to the customer. A thoughtful commercial office design can reflect your brand’s identity and values, creating a cohesive experience. When people walk into your office, they want to feel that your work atmosphere supports your marketing message.

Apart from being your functional business location, your workspace can work towards creating a positive work culture. This is something you can use as a marketing opportunity to give your brand a strong identity. Furniture sale options can help you find stylish and functional pieces that elevate your office environment.

Here are some office design ideas to ensure your brand stands out from the crowd.

1. Consider your Color Schemes

Your brand logo can be a good starting point when choosing the color scheme of your office. When choosing a color scheme, you need to consider how it relates to your brand. Color is an essential factor in branding your accessories. If you’re the CEO, you might even consider customizing Your Playmat to suit your brand colors. However, be careful when choosing bold colors. Even though they’re great when you want to attract clients, they can be overwhelming for staff in a workplace environment. Instead, combine neutral colors with your brand’s muted colors to create the ideal office color scheme.

2. Consider the Lighting

If your office space is poorly lit, this can affect your reputation when clients visit you. Start by removing those old bulbs and swap them with warm LEDs. This will have an automatic impact on your office space. It gives your office a more welcoming and refreshing feel. When thinking about lighting, consider bright overhead lamps and strategically placed accent lights. Again, you don’t want to underestimate the power of natural light. If heavy drapes or blinds often block the windows, open them up and let the light in. You can even do away with window treatments as long as they don’t interfere with computer work.

3. Match the Tone

What is your brand’s mission statement? Do you want to focus on displaying a hip image or a more traditional corporate look? Is your company’s culture more sophisticated or cutting edge? The answers to these queries can impact the décor that is present in your physical office. For example, an organization that is more rapt on being active may introduce a meditation space in its premises to entertain clients and reinforce its brand. Likewise, a brand that is focused on urbanity may place a stylish vase of flowers on the reception counter to create a friendly and comfortable environment.

4. Place your Attention on Key Touchpoints

You need to balance elements when doing office branding. However, you might end up overdoing it. The best tip for getting the right balance is to focus on key areas where your branding will have the best impact. A common client touchpoint is the reception area. You need to brand this area to clearly state your brand’s image, reputation, and what you do. On the other hand, you also need to identify the most critical employee areas in your office. You want to consider which behaviors to reinforce on the premises.

5. Tell your Story

Storytelling is now becoming critical within the business. Customers don’t just care about prices. They also want to understand who they’re dealing with. This begs the question: how do you tell your business story using office space? The best way is to use carefully chosen quotes around the office. There are many ways you can achieve this. For instance, you could frame your brand values or paint them directly onto the wall. Ensure you place the text at eye-level as it will draw people’s attention. Additionally, you can also write key statistics in strategic places around the office. Remember: what you write needs to resonate with your story.

6. Deliver a Business Statement with Furniture and Decor

Office furniture and decorative pieces can help deliver a major statement. They help to deliver your business philosophy clearly to everyone. You also want to have comfortable, functional furniture like a table paired with covers from table covers wholesale that can convey creativity to trust and forward-thinking. You can go for modern design furnishing dressed in your company colors. They will help voice the innovative attitude within your business. If you choose soft textures, they give anyone using it a sense of well-being.

Clients want to walk into an office that reflects the brand’s message. This is why branding your office is critical. Additionally, it will also help define your workplace culture. Branding helps to tell your company’s story, aesthetic, and philosophy. All these elements bind together to create a unique space ideal for your company.