How To Use Keywords To Boost Shopify Store Visibility

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If you’re running an online store, you must appear on search engines’ first pages. Here’s why. Only 0.63% of online users check the second pages of Google search results. It implies that your online store’s chances of visibility are very slim if you’re not part of the elite “first pagers” list.

The good news is that you can achieve this feat against all odds by expertly using keywords to boost your Shopify store’s visibility. Inserting keywords naturally in product descriptions or website content can improve user experience, drive organic traffic, and increase customer conversion rates.

If you want to make your online shop stand out from millions of competing Shopify stores, this guide is for you. You’re about to discover how keywords can make your Shopify website a search engine magnet and boost your visibility quickly.

How Do Keywords Work?

Keywords are short sentences customers enter into search engines when looking for a product online. They contain the most important details of an online user’s shopping needs, including product name, model, and location.

For instance, individuals in the San Francisco Bay Area looking for a pair of sneakers may enter “Nike Air Force One San Francisco” or “Jordans for sale in San Francisco.” With this query, websites selling these products in San Francisco will appear in the search results. However, the online stores or websites incorporating these keywords in their product descriptions or web content will likely appear first.

Applying the best SEO methods for brand visibility can be capital-intensive and time-consuming if you do it alone. That’s why many online shops use professional SEO services to help rank highly on search queries. If you don’t know where to start, read more to find the best SEO agencies to convert your website guests to loyal customers.

How to Use Keywords for Online Store Visibility

Although using keywords is crucial to boosting your online store’s visibility, you must adhere to these practices.

1. Research Market and Customer Needs

Keywords reveal a customer’s intentions. From kitchen items to professional software packages, keyphrases sum up people’s pain points.

Research your average customer and their needs or shopping habits. These pieces of information can point you in the right direction to search for relevant keyword ideas. You may also use SEO tools to determine keywords for your products or services that meet the buyer’s needs. Your research results can help you narrow the list of relevant keywords for your product description or informative web content. Narrowing down your list of relevant keywords sets a foundation for the rest of your keyword application.

2. Test Keyword Ideas

During research, your keywords are probably unrefined and untested. To avoid keyword stuffing, use the most relevant ones with the highest chance of visibility success. That’s where testing your keyword comes in.

SEO tools combine data collected on internet users’ activities on search engines regarding a product, service, or information. They provide data on search volume, keyword difficulty, and search intent, among other key details. This process helps you to sort out the best keywords for visibility and customer conversion.

3. Incorporate Keywords within the Content Page Strategically

When using keywords in a blog post or product description, you want it to read naturally. That way, it comes across as helpful content rather than a marketing script. To do this, you must incorporate keywords in strategic sections of the content, starting with the title. You may only add the primary keyword here to keep it short.

The body of the write-up is where you’ll insert the bulk of the keywords, including secondary keywords. Some keyphrases don’t make complete sense, especially when they lack an article or preposition. Thus, you’ll need to add these words to make them sound natural within the sentence.

The headings and subheadings are important parts of the content that require keyword insertion. Add keywords across all the headers from H1 to H4, and don’t forget the images.

Adding keywords to images is a vital keyword technique that goes under the radar. Since search engines can only read texts, adding an alternative text to your on-page images makes them visible on search queries.

4. Add Keywords to Off-page Content Description

Search engines only display a portion of web content to pique the interest of the online user. This portion is called a meta description. It can capture the online user’s interest.

By default, search engines generate this piece for websites using specific algorithms based on relevance to the search results and on-page content.

However, it is advised to draft your meta content to add keywords that promote your website while prioritizing the reader’s pain points. Lastly, ensure that your meta description is concise, with not more than 160 characters or two short sentences.

Final Thoughts

Keyword optimization is a key SEO concept that can organically increase a Shopify website’s visibility. It is an ongoing task that requires tweaks and constant upgrades to keep up with search engine algorithm updates. Inserting keywords tactfully in the headers and text body can help your Shopify store gain more visibility online.

Crafting keyword-rich web content is commendable, but the work has not yet been done. You’ll have to ensure that the meta description and images contain keyphrases that rank your website highly in search results. Thanks to SEO services, website visibility has become more achievable than ever. Contact an SEO service today to get the best deals and rank quickly.