The release of Warner Bros. and Legendary’s Minecraft Movie has shattered box office records—and movie theater etiquette. The family-friendly blockbuster has quickly become the biggest video game adaptation debut in history, but it’s also igniting a wave of disruptive behavior in cinemas across the UK. Now, major theater chains are taking a stand to ensure the viewing experience remains enjoyable for all moviegoers.
Movie Theaters Respond to Viral TikTok Trend
The viral success of The Minecraft Movie has brought with it a surge of audience participation—particularly among younger fans. From clapping and shouting to throwing popcorn during key moments in the film, theaters are reporting chaotic screenings fueled by social media trends. A standout moment prompting rowdy reactions? Jack Black’s over-the-top declaration, “I am Steve,” which has become an instant meme.
One Cineworld location in Oxfordshire, England, posted a stern warning to visitors following a series of disturbances: “Any form of anti-social behavior, especially anything that may disturb other guests such as loud screaming, clapping and shouting will not be tolerated. Anyone who is found to be acting in this manner will be removed from the screening and not entitled to a refund.”
Cinema Chains Take Action to Protect the Experience
Other theaters have followed suit. REEL Cinemas released a statement emphasizing increased monitoring during showings: “To ensure everyone has the best possible cinema experience, we’re increasing our monitoring of screens during performances. Disruptive behavior, including taking part in TikTok trends, before, during, or after a screening will not be tolerated.” The chain also warned that particularly severe cases could result in police involvement.
Meanwhile, a Glasgow-based Cineworld issued a similar notice, citing “reports of an online trend” encouraging excessive noise during screenings. They reminded patrons to silence their phones and avoid disruptive behavior to avoid being ejected without a refund.
Box Office Success Drives Massive Turnout
Starring Jack Black, Jason Momoa, Danielle Brooks, Emma Myers, and Sebastian Hansen, “A Minecraft Movie” brings the iconic Mojang video game to life in a comedic, action-packed adventure that clearly resonates with audiences. The film raked in a staggering $162 million domestically and $313 million worldwide in its opening weekend alone—cementing it as the top-grossing video game movie debut ever.
In a celebratory memo to staff, Warner Bros. film heads Michael De Luca and Pam Abdy applauded the film’s performance: “The largest domestic opening weekend of 2025, the biggest since July, and Warner Bros.’ largest opening weekend since 2023… This is what happens when we believe in the power of our creativity, each other, and the strength of great storytelling.”
Will TikTok Trends Continue to Disrupt Screenings?
While the excitement surrounding The Minecraft Movie has no doubt contributed to its box office success, the ongoing issue of theater etiquette may force cinema operators to rethink how they manage screenings of family and teen-driven content. With social media continuing to influence how audiences interact with films, theaters are now walking a fine line between welcoming enthusiastic fans and curbing chaos.
Final Thoughts
Whether you’re a longtime fan of the blocky video game or just showing up for Jack Black’s hilarious performance, one thing is clear: The Minecraft Movie is more than a film—it’s a cultural moment. Just remember to respect your fellow viewers, keep your popcorn in the bucket, and save the TikTok reactions for after the credits roll.

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