Samsung and NBCUniversal will launch “Tonight at the Rock – Powered by Samsung Galaxy” on Fortnite, allowing fans to place themselves directly in a fantastical version of Rockefeller Center and iconic Tonight Show locations. This announcement is a continuation of NBCUniversal and Samsung’s long-standing partnership with “The Tonight Show Starring Jimmy Fallon” and marks a first-ever interactive gaming experience with the show that redefines the definition of partnership and out-of-the-box, engaging advertising.
This slideshow requires JavaScript.
More about the game:
- Throughout the game, players will immerse themselves within this co-branded virtual NYC experience and make their way up to Studio 6B, all while using in-game power-ups, inspired by Samsung’s latest mobile, watch, and tablet devices.
- The moment our audiences enter the metaverse world, they will recognize the most identifiable Tonight Show architectural structures, blended with a visual aesthetic unique to the Fortnite platform.
- In-game Samsung power-ups that players could potentially take advantage of include expanded zoom views of the metaverse, power up speed, and more.
- After arriving at the hub, players will have the chance to play a series of mini-games, such as Tonight Show favorite, Giant Pong, and hop from various game modes inspired by the show, like Race Up the Rock, Cabbie Crash Course, and Escape Studio 6B.
- The gaming experiences includes both single-player and multi-player games giving audiences the opportunity to compete against other fans who love the show around the world.
- Tune-in to “The Tonight Show Starring Jimmy Fallon” on Wednesday, September 21 at 11:35pm ET for a special in-show integration mirroring one of the games IRL.
- The gaming experience will be available in Fortnite Creative with an Epic account across PC, Android devices, consoles including XBOX, PlayStation and Nintendo Switch, and any browser-enabled device.
This partnership is an extension of Samsung’s work with the show itself which has brought unique, engaging activations to late night viewers including a custom 60-second post-Super Bowl game campaign, The Tonight Show’s first-ever Film Festival, and Five Boroughs Edition to name a few.
DC Fanboy! Superman is the greatest comic book character of all time. Favorite movies are Man of Steel, Goonies, Back To the Future