What Marketing Strategies Are Effective For Brands Targeting Cricket Fans?

Cricket can’t just be seen as a game—it’s a passion shared by millions of people worldwide. And that’s why brands should actively engage with cricket fans, gaining an appreciative audience. There are some basic ideas and strategies for those brands that want to attract cricket fans.

Today’s environment is highly competitive, and hence, it is important for brands to create content that will resonate with cricket fans’ souls.

The game is most often played in the UK, Australia, and India, so to find out users’ preferences, they surveyed users from these countries. A significant percentage of them watch cricket at least once a week, and many consider it a way of life. 

Respondents revealed that they often use social media to watch cricket content. At the same time, many people also use traditional methods, such as watching matches on TV. There is segmentation by country—online sources are used more often by Indian fans, while Brits are likelier to watch TV. Australians also favor TV. In Australia and the UK, social media is the fourth and fifth most popular source for cricket news, respectively. At the same time, this source is the third most popular source in India.

At the same time, about half of the young respondents surveyed noted that they prefer not just to watch matches, but to place bets. Statistics show that they most often use betting applications and sites that offer many IPL welcome bonuses for this purpose. In general, these kinds of bonuses attract many bettors due to the possibility of significantly increasing the initial deposit. Brands, in turn, should consider placing their advertisements on online betting platforms. However, it is essential to pay attention to the type of audience: most often young people under 30 or 35 years old. 

The global media landscape is as follows: young people are the most likely to use social media as a source of information, while the television audience is largely declining. Meanwhile, young Brits and Australians also do not use television to watch cricket. Interestingly, two-thirds of cricket fans watch matches with two or more screens. 

Accordingly, advertising on television, young cricket fans remembered less often than those seen in social networks. 

So, cricket matches provide an excellent opportunity for brands that want to reach an engaged audience. This fact is most relevant for India as cricket is not just seen as a pastime—it is hardly a religion anymore. To reach out to cricket fans from the UK and Australia, you need a short advertisement that is both relevant to the sport and funny. Such ads should be presented both on television and on social media. In addition, it is also worthwhile to use commercials with celebrities, which will naturally include cricket stars. This ensures significant engagement of the young audience.