RLJE Films has announced that they will be releasing the acclaimed documentary You Don’t Nomi from writer/director Jeffrey McHale on Blu-Ray & DVD on July 21, 2020. In You Don’t Nomi, a chorus of film critics and fervent devotees explore the complicated afterlife of 1995s biggest film flop, Paul Verhoeven’s Showgirls, from disastrous release to cult adoration and extraordinary redemption. The films features Adam Nayman (Vice Guide to Film), April Kidwell (I, Nomi) and Peaches Christ (Milk).

About the Director and his project: JEFFREY McHALE is a documentary filmmaker based in Los Angeles. His feature film debut, YOU DON’T NOMI, is the zenith of what he calls his “Showgirls adventure.” While McHale’s inspiration for You Don’t Nomi originated with the unexpected viral success of his 2010 trailer mashup of Paul Verhoeven’s Showgirls and Darren Aronofsky’s Black Swan, Nomi also synthesizes recurring themes in McHale’s work, including the examination of queer subcultures and the exploration of how identities are articulated.

As a television editor, McHale’s work includes acclaimed technology and science news series TechKnow for Al Jazeera English and most recently the groundbreaking World Cup docuseries Phenoms for Fox. Earlier projects, including documentary shorts and music videos, have screened at NewFest, Frameline, Austin Gay & Lesbian International Film Festival, and the Melbourne Queer Film Festival. A native of Michigan, McHale began his career at WGN America after studying film at Columbia College Chicago.


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