Your Guide To Advertising In Arizona

Advertising in Arizona can look many different ways due to the diverse options across the state. Fortunately, Arizona has numerous advertising opportunities available to you if you’re looking to drive your sales, reach your target audience, and increase brand recognition. After reading this guide to advertising in Arizona, you’ll know where to advertise in Arizona and what types of out of home (OOH) advertising is most effective in this state. If you’re ready to begin advertising in Arizona, let’s dive in!

Where to Advertise in Arizona

Essential knowledge to have when considering how and where to advertise in any location is where the high-traffic spots are so your ad campaign will receive the most views. As such, it’s important to understand where in Arizona you can expect to have the most success with your marketing. Here are three prime places to consider launching your out of home advertising.

1. Major Cities

Firstly, pinpointing Arizona’s major cities is a wise move because these are the thriving, busting population hubs guaranteed to be frequented by your target audience. Phoenix is the capital city of Arizona and also the largest with over 1.6 million residents as of 2022. Tucson is the state’s second largest with nearly 550 thousand inhabitants. When it comes to Phoenix or Tucson billboards, you can’t go wrong launching your advertising campaign in these destinations, since they have much higher population densities than the other nearby cities. Along with targeting cities based on their year-round numbers, you can also advertise in popular tourist towns like Tempe, Sedona, Flagstaff, and Lake Havasu City.

2. Colleges and Universities

Advertising at colleges and universities ensures that you’ll reach a target audience of students and young professionals, and the knowledge of which months to drive your campaign (based on the school year) is useful. Additionally, launching OOH advertising in parts of college towns where your message will reach a wider demographic—such as in a downtown area—is effective. The University of Arizona is located in Tucson, along with Pima Community College; in Phoenix, there is the University of Phoenix and Phoenix College; Mesa has the Arizona State University Polytechnic campus and Mesa Community College. These cities all have a region that feels distinctly like a college-town, which makes targeting each of these areas a great way to leverage your OOH advertising.

3. Sports Arenas and Stadiums

Running your ad campaigns in sports stadiums and arenas is an excellent way to drive sales. One benefit of sports stadiums and arenas is the assorted demographics that you can reach by advertising in these locations. Since pinpointing your ideal viewers is paramount when launching location-based advertising, stadiums and arenas are coveted spots to drive. And due to the warm weather in Arizona year-round, sporting events are able to continue all months of the year, making the venues of these events prime destinations to run your advertising strategy. Popular sports arenas in Arizona include Chase Field (home of the Arizona Diamondbacks baseball team), State Farm Stadium (home of the Arizona Cardinals football team), Arizona Stadium at the University of Arizona, and the Kino Sports Complex.

Types of OOH Advertising in Arizona

There are many different forms of out of home advertising that are particularly successful in Arizona. Fortunately, the year-round warm weather means that outdoor advertising is widely viewed throughout the year, as residents stay active in and around the city. Here are a few options for OOH ads.

Transit Advertising

Major cities like Phoenix and Tucson have public transit that is used by locals and tourists alike. From the Sun Link Streetcar and Sun Tran bus in Tucson to the Valley Metro Bus and Valley Metro Rail in and throughout the greater Phoenix area, there are many transit options for advertising.

Billboards

Billboards are an effective marketing strategy in Arizona because of the state’s busy intersections and interstate highways. Between digital billboards, wallscape ads, large-scale bulletin billboards, murals, and traditional poster billboards, there are many possibilities for how your billboard advertising can look.

Windowscape Advertising

You can successfully take advantage of windowscape advertising anywhere there are windows in high-traffic areas, such as retail districts, business sectors, or indoor spaces like malls and commercial centers.

Street Furniture Advertising

Street furniture advertising is prosperous in Arizona due to year-round sun and Arizonans’ love of the outdoors. Everything from bike shares to kiosks to benches to bus shelters will bring you results in your advertising campaign. Arizona is a prime location to establish your advertising strategy. With this guide, you can understand which destinations to target and determine which media formats you want to use!