Apple has officially made the decision to let up on the rule that requires a 30% cut for content that is sold inside other video apps on the iOS platform. According to Bloomberg News, Apple will allow “premium subscription video” providers to charge consumers directly. This means using their own payment systems and they don’t have to pay commission to Apple.
What does this mean? Well, it means that subscribers of Amazon Prime in the United States, U.K., and Germany will be able to buy or rent video content on Apple’s platforms while using the e-commerce company’s app. Previously, Amazon had only allowed video purchases outside of Apple’s “ecosystem” i.e. its website.
This decision comes from a long-time frustration from companies over the Apple App Store’s high commission structure. Previously, Spotify had filed a company against Apple. Netflix had even previously abandoned using Apple’s payment system in order to avoid the commission fee in 2018.
What do you think about Apple now letting go of its high commission rate?
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