Author: Robert Griffith

The crossover between geek culture and crypto made sense long before most companies learned how to explain it well. Game studios wanted digital items with clearer ownership. Creator brands wanted tighter community access. Collectible projects wanted scarcity that could be tracked instead of vaguely claimed. On paper, that all sounded fresh and exciting. In practice, things got messy the moment money, transferability, gated perks, and public expectations landed in the same product. The Problem Starts Before Launch Day Most teams assume risk begins after a launch when bugs appear, wallets misbehave, or angry comments start piling up under a post.…

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