Front Page Fonts – How Typography Helps Build Brands

Photo by Brett Jordan on Unsplash

According to studies, the kind of font you have on your front page has an effect on the emotional response of your readers to your content. It also influences how they see your brand and if they would like to be associated with your business.

Business owners should ensure they have the correct typography on their web pages. Font type is one of the things they need to be careful with since it can make or break readers’ perceptions.

But how does typography help build brands? What role does it play, and what should you look at when choosing the correct font for your front pages?

How Typography Helps Build Brands

1. It Defines Your Customers’ Brand Experiences

Your customers are going to see messages from your brand in different channels. Most of them will visit your website, while others will see your brand on online adverts, TV, and other forms of advertising.

They are going to experience your business and its branding through your content. This is why branding is often described as experiences that customers have when interacting with businesses. 

If they can get positive experiences, they will have positive perceptions of your brand. Fonts play a big role in this. You can copy and paste fonts from online tools to ensure you are using the correct fonts on your web pages and all other platforms.

2. It Gives Your Brand and Business a Meaning

Fonts and typefaces are essential in conveying the tone and values that your brand stands for. Just like colors, you might use some type of font that cannot show what your business does or help people understand or remember your brand.

Typography encompasses different connotations which should be used correctly, especially when it comes to your web pages. For instance, using modern and clean fonts reverberates well with your customers compared to using complicated fonts.

Different industries prefer different fonts, just like they do for colors. This means that you might use some fonts that might leave your customers confused. To give your brand a meaning, ensure that you have used the right typography.

3. It Builds Recognition and Changes the Perception of Your Users

Typography, especially fonts, has an influence on how your customers see your brand. It also affects how they remember the brand. This is because typography forms one of the biggest parts of your identity.

If you use a memorable font on your front and all other web pages, your customers will instantly recognize your brand, no matter where they are. For example, if you look at a brand such as Coca-Cola, almost everyone can recognize it easily.

This is because the company has created its own font, making sure that it is part of its identity. This does not mean that you have to create your own typefaces. You can use tools like Picsart to generate the right fonts for your business. 

What To Consider When Choosing Front Page Font

1. Accessibility

When choosing a font for your web pages, you should consider visually impaired customers. This is because most of them use screen readers that capture text and convert it into speech. Your fonts should not be difficult to capture.

They should also not be difficult to convert. In addition, your font and font color should not blend with your web page’s background color. Always ensure you have chosen high-contrast fonts compared to your web page’s background.

2. Credibility

Businesses employ custom web design to get a competitive edge. This means that these websites have different atmospheres and characters. The typography you choose to use should reflect the atmosphere and character of your website.

You might find yourself in a situation where you have used a font that affects the credibility of your business. But how do you know if the font you have used is credible?

Put yourself in the shoes of your customers. How would you feel about the font you want to use? Also, look at the fonts used by the most successful businesses in your industry.

3. Readability

Your customers should not struggle to read the content you have on your website. Every part of your web pages, including the headers, body, and footer, should use the correct font. Your customers will leave your website if they cannot read your content.

However, you can use a script or an unusual font on your header or even the business logo. Such fonts should not be used on the body of your website. Evaluate different fonts and ensure that you have chosen a readable one.

Typography is one of the most important things when building a reputable brand for your business. As you can see above, make sure you have chosen a font that resonates well with both your business and customers.