Close Menu
Geek Vibes Nation
    Facebook X (Twitter) Instagram YouTube
    Geek Vibes Nation
    Facebook X (Twitter) Instagram TikTok
    • Home
    • News & Reviews
      • GVN Exclusives
      • Movie News
      • Television News
      • Movie & TV Reviews
      • Home Entertainment Reviews
      • Interviews
      • Lists
      • Anime
    • Gaming & Tech
      • Video Games
      • Technology
    • Comics
    • Sports
      • Football
      • Baseball
      • Basketball
      • Hockey
      • Pro Wrestling
      • UFC | Boxing
      • Fitness
    • More
      • Op-eds
      • Convention Coverage
      • Collectibles
      • Podcasts
      • Partner Content
    • Privacy Policy
      • Privacy Policy
      • Cookie Policy
      • DMCA
      • Terms of Use
      • Contact
    • About
    Geek Vibes Nation
    Home » Netflix’s ‘Black Mirror’ Experiential Marketing Campaign Makes Everyone Look Awful
    • Netflix, Television, Television News

    Netflix’s ‘Black Mirror’ Experiential Marketing Campaign Makes Everyone Look Awful

    • By Shawn Paul Wood
    • June 20, 2023
    • No Comments
    • Facebook
    • Twitter
    • Reddit
    • Bluesky
    • Threads
    • Pinterest
    • LinkedIn
    Netflix's Black Mirror launched S6 and now 'Joan is Awful' is everywhere

    While you were sleeping over the weekend, Black Mirror dropped its sixth season–its first in four long years. And one of its six episodes comes with an experiential marketing campaign that’s pretty…well, “awful.”

    One of its most popular episodes is “Joan is Awful,” where Joan (Annie Murphy) leads a humdrum life with a few incidents she would prefer to keep secret. Surprisingly, she discovers this popular TV app called Streamberry has launched this “day in the life” drama adaptation of her life. And it’s televised within minutes of her actions, from eating cereal to cheating on her fiancé. The catch is Salma Hayek portrays her in the show.

    As Season 6 picks up steam in headlines, the Netflix and Black Mirror marketing teams decided to have some fun with this tweet and an awful experience all your own.

    Sign up for Streamberry today! https://t.co/cIARZVSlIf

    — Black Mirror (@blackmirror) June 20, 2023

    Black Mirror Made Awful a Good (and Bad) Thing

    Black Mirror and Netflix has made me awful too
    Yeah, I’ve heard this before. (Courtesy: Netflix/Black Mirror)

    Fun, right? You put your name and image in the Black Mirror marketing engine and now you have a couple of downloadables and shareables to show your friends. However, if you do some digging around the links on the Streamberry site, you’ll find a few tongue-firmly-planted-in-cheek fine print. How about your name and likeness, which is much of the problem Joan faces in the first episode. 

    name and image from black mirror

    So, that seems permanent. Again, if you have seen the first episode of Black Mirror, Season 6, you know the joke. But this is why we can’t have nice things. Because now, fans caught wind of the joke and are now having fun poling at the beautiful people.

    First up, the UK’s Daily Mail thought a test run of gossip mill athletes would be suitable…

    And then, hilarity ensued as ne’er-do-wells targeted various things about life, like

    Politics, foreign…

    Black Mirror Streamberry

    …and domestic

    Black Mirror Streamberry

    Self-deprecation

    Black Mirror Streamberry

    Bodily issues

    Black Mirror Streamberry

    And, of course, getting the finger pointed back at them

    Black Mirror Streamberry


    Featured Image Credit: Nick Wall/Netflix
    Shawn Paul Wood
    Shawn Paul Wood

    Since he saw ‘Dune’ in the $1 movie theater as a kid, this guy has been a lover of geek culture. It wasn’t until he became a professional copywriter, ghostwriter, and speechwriter that he began to write about it (a lot).

    From the gravitas of the Sith, the genius of Tolkien and C.S. Lewis, or the gluttony of today’s comic fan, SPW digs intelligent debate about entertainment. He’s also addicted to listicles, storytelling, useless trivia, and the Oxford comma. And, he prefers his puns intended.

    Related Posts

    Subscribe
    Login
    Notify of
    guest
    guest
    0 Comments
    Oldest
    Newest Most Voted
    Inline Feedbacks
    View all comments

    Hot Topics

    ‘Coyotes’ (2025) Review – Justin Long Vs Beasts In A Bloody And Funny Thriller
    7.0
    Hot Topic

    ‘Coyotes’ (2025) Review – Justin Long Vs Beasts In A Bloody And Funny Thriller

    By Phil WalshOctober 1, 20250
    ‘Good Boy’ (2025) Review – Man’s Best Friend In A Haunted House Makes For A Stirringly Poignant Horror Film
    8.0

    ‘Good Boy’ (2025) Review – Man’s Best Friend In A Haunted House Makes For A Stirringly Poignant Horror Film

    September 29, 2025
    ‘Anemone’ Review – Ronan Day-Lewis’ Debut Feature Is A Bold Visual Feast Anchored By Daniel Day-Lewis’ Tremendous Return [NYFF 2025]
    8.0

    ‘Anemone’ Review – Ronan Day-Lewis’ Debut Feature Is A Bold Visual Feast Anchored By Daniel Day-Lewis’ Tremendous Return [NYFF 2025]

    September 28, 2025
    ‘The Strangers: Chapter 2’ Review – Stranger Danger Has Lost All Meaning
    3.0

    ‘The Strangers: Chapter 2’ Review – Stranger Danger Has Lost All Meaning

    September 26, 2025
    Facebook X (Twitter) Instagram TikTok
    © 2025 Geek Vibes Nation

    Type above and press Enter to search. Press Esc to cancel.

    wpDiscuz