Oni Press Conjures MIDNIGHT Promo Program for SABRINA THE TEENAGE WITCH #1 – Coming to Stores October 7th!
As MIDNIGHT prepares to strike, October 7th is shaping up to be one of the year’s biggest release dates… Will your store be ready to summon fans for the return of SABRINA THE TEENAGE WITCH when the time comes?
MIDNIGHT releases, deepened discounts, and the first PYRE SATANIC variant cover are the spells you seek!
PORTLAND, OR (August 13, 2026) MIDNIGHT IS COMING TO RIVERDALE! Oni Press – the multiple Eisner and Harvey Award-winning publisher of groundbreaking comics and graphic novels since 1997 – and the world-renowned Archie Comic Publications, Inc. are proud to unveil a brand-new MIDNIGHT release initiative for SABRINA THE TEENAGE WITCH #1, the FIRST ISSUE of the mischievous NEW ONGOING SERIES starring America’s iconic sorceress-in-training from Hugo Award nominee Corinna Bechko (Green Lantern: Earth One) and Eisner Award-nominated artist Kano (Daredevil)!
For the first time ever, Oni Press is officially giving retailers the green light for an early, MIDNIGHT release of SABRINA THE TEENAGE WITCH #1 at 12:01 AM on October 7th, 2027 – making the milestone issue available for sale alongside Marvel’s Midnight Fantastic Four #1, Midnight Spider-Man #1, and Midnight X-Men #1.
But, abracadabra, that’s not all… In tandem with the early release, Oni is also making a special, open-order variant cover available to participating MIDNIGHT release retailers, who wish to mark the occasion in suitably spooky fashion. Enter: The first Archie Comics PYRE SATANIC variant cover — a new subset of surprise variant covers echoing a unique chapter of Archie Comics history in a playfully subversive way. HECK YEAH!
The SABRINA THE TEENAGE WITCH #1 PYRE SATANIC VARIANT features stunning artwork by cover artist Chloe Brailsford (Lobo, The Deadman) and will be available as an open-order item for all accounts alongside every other SABRINA THE TEENAGE WITCH #1 cover on Final Order Cut-Off (FOC) on August 31st.
Finally, Halloween is coming early because Oni Press is also giving retailers an extra-added treat by matching all of Marvel’s deep discount incentives for the MIDNIGHT program for SABRINA #1!
Who knew that Sabrina could cast such a spell?
Stock up and come armed with a new bag of tricks for the fall’s biggest comics release day – and tell them SABRINA THE TEENAGE WITCH sent you!
For more updates on Oni Press, visit them on Bluesky, Facebook, and Instagram.
SABRINA THE TEENAGE WITCH #1
Writer: Corinna Bechko
Artist: Kano
Cover A: Kano
Cover B: Marguerite Sauvage
Cover C: Naomi Franq
Cover D: Caroline Cash
Foil Variant ($8.99): Kano
Foil Variant ($8.99): Caroline Cash
Pyre Satanic Variant: Chloe Brailsford
Teaser Variant (1:10): Kano
Legacy Variant (1:20): Dan Parent
Variant Cover (1:50): Erica Henderson
Variant Cover (1:100): Mahmud Asrar
B&W Variant (1:250): Kano
$4.99 | 32 pgs. | October 2026
Senior Writer at GeekVibesNation – I am a 60 something child of the 70’s who admits to being a Star Trek/Star Wars/Comic Book junkie who once dove headfirst over a cliff (Ok, it was a small hill) to try to rescue his Fantastic Four comic from a watery grave. I am married to a lovely woman who is as crazy as I am and the proud parent of a 21-year-old young man with autism. My wife and son are my real heroes.