What Questions Should You Ask Your PPC Agency

Introduction

Paid search has evolved a lot, and it keeps evolving on a daily basis. Google changes its website ranking algorithms now and then. This makes it even more complicated for small businesses to keep up with the dynamics of digital marketing, especially when you advertise with google ads.

To focus on your core business and if you want to grow it, consider hiring a PPC agency to generate quality leads for you. Below are some of the many questions you should ask your PPC Agency.

Questions to Ask

How Impactful Are PPC Campaigns?

You need to understand whether Google Ads is the right medium to generate quality leads for your business. To do that, ask a digital marketing agency about the impact PPC ads have had on their clients.

A PPC Agency should be able to provide you with an estimated cost and an estimated return on investment based on the cost of spending on the ads. This will give you an idea of how much impact your campaign will have on deriving value for your enterprise

Have you had a client from a similar industry that our business is in and how you managed their PPC campaigns?

Having previous experience in delivering successful campaigns for other clients adds credibility to a digital marketing agency in Dubai you will be partnering up with. Their past performance and years of experience make it easy for you to decide whether the PPC Agency is the right fit for you or not.

You can request the PPC Agency to provide a portfolio or case studies of the clients that are in a similar industry as you are. You can check the performance track record they have achieved with the PPC Agency. This will give you a fair share of ideas about their expertise and knowledge about the industry you are in.

How are you going to optimize campaigns for my business?

You should ask the PPC Services about the process of how they set up PPC campaigns for your business. PPC ad agencies have a structure that they follow to deliver a successful campaign. The PPC agency will also inform you about the number of activities that are to be designed and followed through by the ad agency.

Let us assume that your enterprise already has a Google Ad account. But the previous campaigns were unsuccessful. In such a case, you need to sit with the ad agency and audit their campaigns to pinpoint where they might have gone wrong and how to tackle them if you were to hire the ad agency.

What is your strategy when it comes to remarketing campaigns?

The objective for a remarketing campaign will lead to a plan and strategy creation for remarketing your offerings to customers. Say you ran a campaign once and it didn’t provide the leads that you desired or did not have quality conversions. This will allow the PPC Agency to rethink how to approach the remarketing campaign and start it again.

What if my business is not getting the desired outcomes from PPC campaigns?

You as a client have the right to ask about backup plans in case a particular method fails to attract business and meet your PPC campaign objectives. The end result of a PPC campaign relies on many various factors. Budget and performance tracking are the most crucial ones. How much your Dubai digital marketing company spends, and how well they monitor the campaign, will decide the outcome of your campaign.

How do you finalize an ad copy?

Content is the real charm of your ad campaign. An interesting ad copy that can catch the eye of the user will compel them to click on the website and take the desired action on it. So, you must know what strategies or tools the agency uses to create, test, run, and optimize an ad copy. Do they conduct A/B testing to know what the users prefer? Does the agency do thorough keyword research before drafting the copy for it? Do they create original & relevant content or use automated content tools? Do they create effective and action-driven CTAs and headlines? Also, ask for their past work samples and review their work.

Are you a Google Partner?

This isn’t a deal-breaker. A Google Partner has expertise in the domain and strictly adhere to the best practices of Google Ads Management.

Do you have a monthly minimum ad spend?

Most PPC agencies have a monthly minimum spent. Without minimum spending, ads can not run. Any agency should be up-front with its minimums if it has any.

How are your management fees structured?

Some agencies bill you based on your ad spend, some a flat monthly fee, and some based on estimated hours. Have a good understanding of how you’ll be billed for management time, and keep in mind that in most cases this is separate from your ad budget.