Since Instagram is the most popular social media platform in the world right now, you need to know ways to grow it. And what’s better to grow a social handle than cross-platform promotions. Today, we’re going to take a look at how you can increase your Instagram reach and follower count, by using Twitter as a medium. Since Twitter is also a platform where big celebrities and important people come to connect with their audience, it’s a great place to promote your Instagram and get into the public eye. As you may know, one effective way to do so is to gain real Instagram followers, but more on that later. First of all, let us understand how Twitter is different from Instagram.
Twitter as a platform is very different from Instagram. On one hand, Instagram is a visually driven platform, whereas on Twitter most of the engagement is bagged by tweets, which are simple texts. Also, the average age of the demographic that uses Twitter as their primary social media platform is much higher than that of Instagram. Now that you know these differences, let us look at 7 ways to grow your Instagram profile using Twitter, keeping in mind the differences. So without further ado, let’s jump right in:-
Put a link to your Instagram account in your Twitter bio
Since bio is the first thing anyone notices when they visit your profile, it holds a lot of value. It should be short, simple, and straightforward, instead of a long story, but more importantly, if you want people to focus on your Instagram, then your Instagram account’s link should be right there in the bio.
This makes sure people check your Instagram account and since it’s not a lot of clicks away, it doesn’t take away any traffic. So having a link to your Instagram profile in your Twitter bio is a really important thing.
Integrate both the social media handles
Did you know that you could link your Twitter account to your Instagram profile? Well, if you didn’t, here’s your cue to do so. The benefit of having your accounts linked is that you can share the same content on both platforms simultaneously and when you’re posting your Instagram content on Twitter, the Twitter audience can directly visit your Instagram profile.
This is a really good way to increase the traffic visiting your Instagram profile and hence is a must-use tip for influencers.
Share links to your Instagram posts
This tip is quite an effective strategy when you’re trying to increase your traffic on Instagram via Twitter. All you have to do is, post a caption or a description of your Instagram post, and add its link next to it. This will encourage people to visit your Instagram profile if the description is interesting enough.
Another way you can do the same thing is with video posts. You can crop out a really interesting part of your video on Instagram and then post it on Twitter with a link next to it. If people find your content interesting, they will visit your Instagram profile and also follow you there.
Use Twitter ads
Talking about promotions, there is no way we could skip Twitter ads. Twitter ads are a great way to come into the public eye and hence make the most out of your Twitter posts. If you’re trying to promote your Instagram profile on Twitter, this is one of the best ways to do so. All you have to do is go to the Twitter ads manager and select the type of advertisement you’re trying to make.
For the purpose, we’re talking about today, video ads are going to be the best. Since you can have a longer time frame to showcase your Instagram profile, using a video ad is going to be the most effective. You would be charged per 1000 views so be ready to pay the bill if you want humongous gains in your social media presence.
Use your username in posts
One good alternative to adding links to your Instagram posts every time, you can just mention your username and post the same content on Twitter. Since adding a link in every post can gt annoying, using your username instead is a much better option.
Since people are not big fans of clicking on links often, this tactic will make sure they check your username out on Instagram if your content is interesting enough.
Run giveaways on Instagram
You can run Instagram exclusive giveaways and contests to lure in the Twitter traffic. If you have a good prize to win, then people are not going to miss it. You can spread the word about this on your Twitter account and let people know that the rules entail following you on Instagram and sharing the recent post of the same.
This will make sure people visit your profile and if they like your content they can become long term followers. Running giveaways and contests has proven to be very effective in getting more engagement on your profile.
Buy Instagram followers
Last, but not least, buying Instagram followers is a great way to convert traffic from Twitter into long-term followers. Since the followers you have acted as social proof, people coming over from Twitter may decide whether to follow you or not, based on that. This is where buying Instagram followers comes in.
If you have a set of followers already, then more people will be inclined to follow you on Instagram and hence you will get much more organic reach than before. However, if you haven’t yet bought engagement then we recommend you to use websites like Viralyft and Getviral as they are credible, high quality, and deliver quickly.
Since viewership and consumerism are on the rise, knowing how to maintain an audience and grow it over time has become a crucial skill. Since these social media platforms are digital marketplaces knowing how to grow is the key to success.
Since a lot of people have started with their social media journey, we’re sure the guide we brought today will help a lot of them and hence is a must-try. If you put these tips into practice you will see massive growth in your Instagram engagement. Till then, happy tweeting!
Amanda Dudley is a lecturer and writer with a Ph.D. in History from Stanford University. After earning her doctorate in 2001, she decided to pursue a fulfilling career in the educational sector. So far, she has made giant strides by working as an essay writer for EssayUSA, where she delivers high-quality academic papers to students who need them.