While the United States is trying to get a hold on the COVID-19 outbreak, China seems to have been having success in combating the disease. So much so that they are starting to slowly reopen the 70,000+ theaters they had closed.
Re-opening includes re-releasing some huge blockbuster films, meaning all four Marvel Avengers movies. On top of those movies, they’ll be putting out Avatar and Christopher Nolan’s Inception and Interstellar. This is all to help boost audience attendance. Who wouldn’t like to see Avengers: Endgame again on the big screen?
China will also release big local movies as well, which includes the 2017 Wolf Warrior 2 – which was that year’s biggest film in Chinese theater history. Cinemas will have the right to keep 100% ticket revenue instead of giving the regular 43% to distributors and producers. This is to help jump-start revenue that the country lost in the time of being closed. Hollywood studios are keeping 25% of their sales, which is lower than the usual 40%.
Hopefully, China will become a symbol of hope for us in the U.S.A. to show us that one day we can return to normalcy.
Source: CB
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