In the beginning, the sector was merely a subdivision of entertainment, but now it has become one of the world’s most important. Esports are not only booming commercially, but their popularity among fans throughout the world is rising as well. Almost every part of today’s trend is keeping an eye on this burgeoning business, including investors from across the world, big brands, consumers, and the media. Total Esports viewership is expected to reach 646 million by the year 2023.
Various esports events throughout the world attract a large crowd at the venue, as well as a sizable online watching audience. Numerous companies were drawn to esports after seeing these figures. Non-endemic brands are making inroads into the booming market, which is predicted to increase several times over the next five years. Major agreements, whether in sponsorship or collaboration, are on the rise.
So let’s have a look at the most talked-about brands that have made their name in the esports business.
Coca-Cola
In the world of esports, the Coca-Cola Company, which changed the soft drink business forever, has had a significant impact. Their involvement in League of Legends and the FIFA EWorld Cup dates back to 2016. A significant non-alcoholic sponsor of the Overwatch League was added in 2019. (OWL). Surely, Coca Cola is benefiting from the overwatch league’s status as a professional Esports tournament.
eSports Betting
Since many people have been interested in partaking in this sport, an all new betting market has arised for spectators to be able to legally wager on their favourite teams, which is rapidly increasing in popularity as time goes by. Should one wish to partake in this experience, it is best to conduct some research to find the most reliable and best trusted eSports betting websites, which will only improve the player’s gaming experience through informing them about advantages and disadvantages that can come with particular providers..
Red Bull
Players have relied on this Austrian energy drink extensively. As a result of its desire to establish itself in the beverage sector, many collaborations have been struck between this company and a variety of other companies. ENCE and BIG are two of the teams they support. Red Bull is also a partner of the European Championship for Legends of the Fall. They’ve also sponsored the first BLAST Pro Series event in Brazil, in addition to these high-profile pairings.
Adidas
Global shoe and apparel company partners with Portugal and Macau’s oldest and biggest Esports organisation, Grow uPESports, to form a new Esports brand. For the next two years, Adidas will be the team’s jersey sponsor. Both Tyler “Ninja” Blevins and Adidas have been signed by the sportswear company to become original partners. “The relationship underlines the sportswearbrand’s dedication to gaming,” the firm announced after this alliance.
Nike
The League of Legions Pro League (LPL) in China has inked a major contract with an American multinational recognized for its sports gear and clothing. They’ve signed a four-year contract with the LPL to wear Nike sneakers, customised jerseys, and other casual gear on the field. To say that Nike is one of the world’s best-known companies is an understatement.
BMW
BMW, a German premium car maker famed for its visually stunning vehicles, has teamed up with cloud9, an Esports company. One of the most talked-about collaborations of 2019 is Cloud9’s cooperation with BMW. Red Bull, OMEN by HP, the U.S. Air Force, Secretlab, Twitch, and HyperX are a few of the company’s other partners.. Cloud9’s LCS squad welcomed Puma as its official gear sponsor for the 2019 Spring Split at the beginning of the year.
Nissan
Nissan, a Japanese automaker, has long had a presence in the eSports community. The FaZe clan and OpTic gaming, two of the most prominent gaming companies, have joined forces with them. As a jersey sponsor, Nissan will provide Nissan automobiles to both organisations’ teams so that they may use them to create branded content for their digital and social media channels.
KIA Motors
The 2019 League of Legends European Championship (LEC) was sponsored by the world’s second biggest automaker. They are also working with FNATIC to produce an original series (LEC team). Kia Motors also had a games and photo area at the LEC, where fans could play digital games based on the Sportage and Ceed models and win lottery prizes.
Champion
The NBA 2K League has partnered with an American apparel manufacturer as an official outfit partner. Champion has provided official gear for 21 teams. When Champion and FaZe cooperated on a collection called “FaZe Clan 2.0,” they combined the logos of both organisations. The lowest price for the clothing was roughly $70. (4978. 96 INR).
Mountain Dew
PepsiCo’s Mountain Dew soft drink brand has a cooperation with ESL, the world-renowned production and gaming tournament organiser, to create the Mountain Dew League (MDL) (Electronic Sports League). ESL of the MDL has extended their contract with Mountain Dew for a third year. CS GO aims to provide amateur teams with a chance to play in the professional competition, while the MDL does the opposite (Counterstrike: Global Offensive).
At this point, we can all sit back and enjoy the ride, knowing that esports is on the right track and that only going ahead is an option.
Amanda Lancaster is a PR manager who works with 1resumewritingservice. She is also known as a content creator. Amanda has been providing resume writing services since 2014.
