Photo by Roberto Cortese on Unsplash
The dawn of the internet has changed how businesses are run. No longer do businesses need a physical space to sell their wares. A website is all that’s needed to reach a global audience and make sales. Shopify is one of the most popular eCommerce platforms on the internet. It’s easy to use, has many features, and is affordable.
If you’re thinking of starting an online business or expanding your existing business to include an online store, Shopify is worth considering. However, before you decide, it’s essential to understand precisely what Shopify is and how it works. Here are some tips to help you get started.
Product Photos Make a Huge Difference
Product photography is the bread and butter of any eCommerce business, and Shopify makes it easy to add high-quality photos to your product pages. But don’t just add any old photos. Make sure the photos are clear, well-lit, and professional. This will give potential customers a better idea of what they’re buying and could make the difference between a sale and no sale.
There are different forms of Shopify product photography, so you can experiment with what works best for your products and target audience. For example, you could try using lifestyle photos showing the product being used in real life. This can be a great way to show off products that are hard to photograph in a traditional way, such as clothing or jewelry. You can also work with experts in Shopify product photography to get the perfect shots for your products. Not only will this improve the look of your store, but it could also lead to more sales.
Think About Your Shipping Options
When setting up your Shopify store, it’s essential to consider shipping. This is because shipping can be a make-or-break factor for many customers. If they see that shipping is going to be expensive or slow, they’re likely to go to another store. You can do a few things to ensure your shipping is up to scratch. First, research the different shipping options available and find an affordable one that will quickly get your products to your customers. You should also offer free shipping if you can afford to. This is a great way to entice customers to shop with you. Finally, ensure your shipping options are displayed on your product pages and at checkout so customers know exactly what they’re paying for.
Choosing the right Domain Name
Your domain name is your shop’s address on the web. It’s how your customers will find you and an important part of your branding. When choosing a domain name for your Shopify store, there are a few things to keep in mind:
- Make it easy to spell and pronounce
- Keep it short and sweet
- Use relevant keywords
- Get creative
You should also check the availability. Before settling on a domain name, make sure it is available to be registered. You can check with a domain registrar such as GoDaddy or Shopify.
Shopify Plugins Go a Long Way
Shopify comes with a lot of features out of the box, but there are also thousands of plugins available that can add even more functionality. These plugins can do anything from adding social media buttons to your store to helping you track your sales and customers. Some plugins are free, while others cost a few dollars or more per month. It’s worth browsing the plugin store and seeing what’s available. You might be surprised at how much they can improve your store.
Use Shopify’s Built-In SEO Features
SEO is key to the success of any online business. If customers can’t find your store on search engines, you’re missing out on a considerable amount of potential traffic and sales.
Fortunately, Shopify comes with several built-in SEO features that make it easy to optimize your store for search engines. For example, there’s an SEO section in the Shopify admin where you can enter your store’s title, description, and other important information. There are also built-in sitemaps and RSS feeds, which help search engines index your store more quickly.
If you want to take your Shopify SEO to the next level, many plugins and apps can also help. These can add features like social media integration and automatic keyword generation, making it even easier to get your store ranking high in search results.
Make Sure Your Checkout Process is Smooth
A streamlined checkout process is crucial for converting visitors into customers. Make sure your checkout process is as smooth and easy as possible. The easier you make it for them to buy from you, the more likely they will make a purchase. It would be best if you also offered various payment options so customers can choose the one that works best for them. In addition, be sure to provide a customer service number or email address in case they have any questions or concerns.
These are just a few things you need to know about selling on Shopify. By following these tips, you can set up a successful store that’s well-designed, easy to use, and built for sales.
Andrea Bell is a blogger by choice. She loves to discover the world around her. She likes to share her discoveries, experiences and express herself through her blogs. You can find her on Twitter:@IM_AndreaBell
