“The world wants you to fail. Your own brain wants you to fail.”
The world is messy and chaotic. In that chaos, there is a striving for control or at least a feeling, however fleeting, of being in control. That great irony is that control is often a facade. That irony can be liberating, but also gut-wrenchingly terrifying. It is from that idea that director Russell Goldman’s debut film, Sender, derives its unique identity. In it, he tackles the messiness (and creepiness) of modern commerce, where everything is found, for better and worse, at the click of a button. The story explores obsession and paranoia, and delivers a package that is both unsettling and cathartic. When this film arrives, do not return to sender.
First, in an opening certain to have many horror fans buzzing, the Scream Queen herself, Jamie Lee Curtis (who also produces the film), makes an appearance. She is an older woman, at the end of her rope, hanging on by the barest of threads. After opening a box of personal items, she seems to go over the edge. Goldman delivers a shock to the audience while also deftly laying the groundwork for the story’s thematic underpinnings.
The story proper finds Julia (Britt Lower) starting her life over. After being fired and deciding to get sober, she finds a rental while she charts a new beginning. To spruce up the place, she does a lot of shopping, from the online retailer Smirk (a stand-in for any of the massive real-world shopping empires).
However, she starts receiving packages that she never ordered. The items include a blender, a corkscrew, and her own signature shade of lipstick. Oddly enough, the items, as random as they seem, are connected to her past, and she begins to feel like a bug in a jar. When Smirk denies responsibility, she embarks on a dangerous quest to find her anonymous sender. The search sends her down a rabbit hole that forces her to confront her own past demons, while holding onto a reality she is desperate to rebuild.
There is a psychological tension at the core of this thriller. While Sender flirts with traditional horror elements, Goldman avoids the cliches to deliver something thought-provoking. He embraces the theme of paranoia, which begins as kindling before blazing into a full-court inferno as Julia’s quest extends beyond obsession. Part of the film’s focus relies on Julia and her newfound sobriety. The story weaves in the tug-of-war between addiction and recovery, which only adds to Julia’s unnerving mission.

For the role of Julia, Britt Lower never leans into the trappings of the genre. Meaning, her character is never a composite or a cardboard caricature found in many psychological thrillers. Julia arrives as an authentic individual, rough around the edges and ticking with a nervous energy, someone trying to outrun her past while yearning to start fresh. This warts-and-all presentation strips away textbook character and results in someone the audience can relate to. In essence, Julia’s struggles and coping mechanisms become central to the mystery of who is sending her the boxes. Shot in a jittery, slanted style, what begins as a thriller becomes a character study, made possible by Lower’s thoughtful considerations, who unleashes a raw yet beautiful performance.
Her past appears in fragments. Puzzle pieces of her life and the mysterious items piece together a chaotic existence that further explains why she finds herself at rock bottom. This angle also adds considerable intrigue to her own judgment and reliability. The film toys with its audience by raising the question of whether all this madness could be in Julia’s head or merely her own doing.
The mystery of the anonymous box sender keeps the audience guessing and confused. However, the confusion is intentional and integral to the story’s spinning webs. The audience is as tangled as Julia by the end, which allows for refreshing relatability and a surprising, cathartic reveal. The story builds like the release of a primal scream, which by the end feels both needed and completely earned. By centering the story on a recovering alcoholic, the audience journeys with her. The road is fraught with setbacks, false starts, and a long, winding path of uncertainty.
While largely an ensemble piece centering on Julia, the film rounds itself with a supporting cast that adds clever wrinkles to the mystery. There is Whitney (Rhea Seehorn), who begins as Julia’s sponsor before ghosting her, adding fuel to her already-unkempt paranoid fury. Next is her overbearing sister, Tatiana (Anna Baryshnikov), who becomes one of many suspects in Julia’s obsessive search. Their sisterly bond is fraying by the start of the film and continues to wither as their personalities clash. Lastly, there is Charlie (David Dastmalchian), a Smirk delivery driver who assists Julia in her search.
The film takes the literal concept of the mystery box while also speaking to the prevailing relevance and control that online realities have over modern consumer culture. While a commentary on e-commerce is tangential to the story revolving around Julia, it speaks to the growing unease about a world where seemingly everything is quantified and tracked. Naming the online retailer Smirk is a clever nod to the double-edged nature of these retail behemoths. One cannot help but imagine the devious smirk behind the tracking and delivery of every package. These elements add to the film’s anxious atmosphere.
That feeling of anxiety makes Sender a harrowing and tantalizing discovery. Like the opening of a package, what lies inside is a true surprise. While the story keeps its focus on Julia’s recovery arc, it infuses it with a chaotic energy of fixation and fear. The story is a potboiler, sizzling, then cooling, before ramping up to its final delivery. Goldman is a filmmaker to watch. Sender is bursting with clever ideas and a remarkable flourish, resulting in creepy intensity and cathartic release.
Sender held its World Premiere as part of the Narrative Feature Competition section of the 2026 SXSW TV & Film Festival. The film will next screen at the Chattanooga Film Festival.
Director: Russell Goldman
Screenwriter: Russell Goldman
Rated: NR
Runtime: 94m
The story is a potboiler, sizzling, then cooling, before ramping up to its final delivery. Goldman is a filmmaker to watch. Sender is bursting with clever ideas and a remarkable flourish, resulting in creepy intensity and cathartic release.
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Writing & podcasting, for the love of movies.
His Letterboxd Favorites: The Dark Knight, Halloween, Jaws & A Christmas Story.
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