Instagram has an estimated number of roughly one billion active users per month! Whether you use it for staying in touch with friends, uploading photography, or as an influencer, everybody wants an account that is attractive to the eye and that will help them stand out. This post will go through 4 little secrets that can have a big impact on your Instagram’s aesthetic.
1. Choose a Color Scheme
The most simple and effective way to make your account look neat and stylish is to have a strong, consistent color scheme. This does not mean all your posts have to be one block color time and time again! You have the freedom to play around with different shades and styles, so long as the resemblance of the color scheme is in the photo you will pretty much be set. Experiment with filters, people, objects, and colorful scenery.
There are lots of successful examples on Instagram that you can take inspiration from, for example, @ihavethisthingwithpink or an example that is a little more flexible with its color scheme is @cestmaria. Your color scheme does not have to be the same for life, you can change these with the seasons for instance! Ensure you integrate your new color palette smoothly.
2. Embrace the Chessboard Effect
If you are not convinced about the idea of a color scheme, then try using the chessboard effect. You can do this by having two alternating colors for your posts. This method is not only impressive, but it immediately catches the eyes of the user, convincing them to keep scrolling further down your page.
You can use this style for both personal and business accounts, and if you are an influencer who combines both, you can have one color for advertisements and one color for personal posts. When it comes to advertising you can upload a post that tells people to visit a link that can be found in your bio, using the hashtag #linkinbio. You will have to create a custom link to do this, but it is a straightforward process. This is a popular marketing method currently taking Instagram by storm.
Using grid layouts such as the chessboard effect can take some time to get to grips with, however, once you master it there is no going back and your account will be anything but ordinary. The potential downside to using this effect is that if you ever choose to switch things up on your page it will be quite noticeable. Additionally, it can be a bit restrictive as you can only choose between two colors for the alternating posts.
3. Upload High-Resolution Photos Only
Uploading low-quality or blurry imagery is going to make your page look amateur and appealing to the eye. Avoid doing that at all costs! What you want to be doing is cementing the idea that your profile has things that are worth looking at. The better the resolution, the more your photos will pop and stand out. This doesn’t mean to say that all of your photos have to be taken on cameras, but just to reduce the number of photos that come from your phone. Plus, if you are taking pictures from your phone, use tactical lighting to achieve the best shot.
4. Use Filters Wisely
When Instagram first started becoming popular, it was all about the filters. We would upload heavy filters to everything when really the photo probably would have looked much better if we had left it alone. Filters can be a blessing and a curse, so we must use them wisely. Avoid using over-the-top filters as that hints at a level of ‘Instagram immaturity’. Also, when you do use filters, you can adjust the level of how strongly you want it to be applied. This tool is great because you can still play around with fun filters without compromising on your photo’s quality.
Instagram’s user base is growing exponentially and has become one of the more superior social media platforms for marketing. So make sure that you stand out among the crowd and use these 4 little secrets to having an awesome-looking Instagram page. With each of these secrets, remember to make it your own. You can even buy Instagram followers cheap to help boost your presence and grow your fan base. You will want your personality to be reflected on your Instagram account, so find a way to merge your personality with these tactics.
For example, if your favorite color in the whole world is teal, then build a color scheme using all the shades of teal you can find. The key is to have fun with it because chances are that if you are having fun then your followers will have fun engaging with your page too.
