When you’re building a new product, everything feels important. Founders want to impress, users have big expectations, and stakeholders push for more. You don’t need to build everything at once. In fact, trying to do that usually slows you down.
At Linkup Studio, we help teams navigate the messy early stages of digital product design – figuring out what’s worth building now, and what can wait. These are a few of the ways we approach feature prioritization to keep things clear, focused, and user-driven.
1. Start with Outcomes, Not Ideas
Forget the feature wishlist for a moment. Start by asking: what’s the one thing your user actually needs to do – and how can you make that as simple as possible?
2. Use a Simple Prioritization Matrix
We like the Impact vs. Effort model – quick, visual, and effective. Plot features based on how much value they bring and how complex they are to build. High-impact, low-effort features go first. Everything else gets ranked accordingly.
3. Validate with Real Users
Before committing, test assumptions. Early user interviews or even lightweight prototypes can reveal what users actually care about (which is often different from what the team assumed). This keeps you grounded in reality, not internal opinions.
4. Limit Your First Version Ruthlessly
A strong MVP solves one main problem clearly. Overbuilding in version one only leads to slow development and muddy UX. Focus your resources, and let version two expand once you’ve got traction.
5. Align Stakeholders Early
Get buy-in on what success looks like before building. Use tools like product briefs, flow diagrams, or clickable demos to make decisions visible and collaborative. This helps reduce last-minute feature creep and keeps everyone on the same page.
6. Trust Your Designers
Experienced designers can often spot red flags early: UX debt, overloaded interfaces, or features that compete with each other. Bring them into product conversations from the start – not just after features are defined.
The Bottom Line
Prioritization isn’t just about what to build – it’s about what not to build. That focus is what keeps your product lean, clear, and valuable to your users.
Need help with strategy or structure? At Linkup Studio, we help teams go from idea to execution with the right mix of design, research, and product thinking.
Andrea Bell is a blogger by choice. She loves to discover the world around her. She likes to share her discoveries, experiences and express herself through her blogs. You can find her on Twitter:@IM_AndreaBell
