Op-ed
Why Toy Aisle Movies Became Hollywood’s Safest Bet
Toy aisle movies show up with an audience that already owns the brand. This piece looks at why that head start — merch, marketing,…
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Toy aisle movies show up with an audience that already owns the brand. This piece looks at why that head start — merch, marketing,…
Here's how Mattel can create their own Mattel Cinematic Universe (MCU), when looking at the original MCU (Marvel Cinematic Universe).
If you saw the $1B movie, you know there some strangest Barbie dolls you never knew existed. So, that what's this list is...and WOW!
Barbie made the box office its personal dream house when it debuted to a staggering $162 million over the weekend.
Dark Horse Comics will be releasing a 4 issue limited comic series in the "Masters of the Universe" world. Get the details!